Saturday, January 17, 2009

BK on FB

Another Burger King campaign to approach the ethical line: Will you sacrifice your digital friends on Facebook for a burger? The Slate video above rightly gets the main points here:

1. a booming business despite the global economic downturn is Internet marketing; the webbier the campaign, the better
2. it is questionable how much people are attached to their digital friends, even though social networks are invaluable
3. even though BK had to pull the Facebook campaign, it will reap the benefits of press exposure

1 comment:

thriftymomma said...

Very interesting. This is the first time I have read of this B.K campaign. It was kind of clever even if a bit desperate.

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